Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))
| Author | : | |
| Rating | : | 4.85 (615 Votes) |
| Asin | : | 0321605780 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2015-02-25 |
| Language | : | English |
DESCRIPTION:
He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. Roman Pichler is a leading Scrum and agile product management expert. As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. . Roman writ
"Easy to read, very informative" according to Amazon Customer. Was recommended this book by the scrum master of our first team at my work. I was a new product owner coming in.Easy to read, very informative. "Nice quick read" according to jcg. Nice quick read. Like the break down between operational vs strategic vision role of product owner. Ba's in my company take on that operational part if the product owner role. This book helped provide a framework for explaining how a ba fits into an agile world.. Evgeny Lazarenko Evgeny Lazarenko The book starts slow, and the first ~30% of it don't seem insightful. After the 1/3rd mark, however, Pichler's work starts to shine. It is an incredible treasure trove of product management techniques that will definitely save many a team from failing!
He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includesUnderstanding the product owner’s role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including t
The book provides clear guidance and rich examples on how to become an agile product manager and a successful product owner, and, further, how to lead with a strong vision. Correctly applied, his advice will benefit any product owner and agile team.”–Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied “Scrum is silent on how a product owner can maximize value. For all of you that want to get under the covers of the most important role in agile development, this is the book for you. His experience as a coach leads to genuinely balanced, practical, and applicable solutions for every conceivable situation in the product lifecycle. This is the book to read for any organization wishing to implement Scrum.”–Jessica Hildrum, former CEO of Norway’s premier Agile training company “At the core of every successful agile developme