Everything Is Obvious: How Common Sense Fails Us
Author | : | |
Rating | : | 4.99 (793 Votes) |
Asin | : | 0307951790 |
Format Type | : | paperback |
Number of Pages | : | 368 Pages |
Publish Date | : | 2013-05-20 |
Language | : | English |
DESCRIPTION:
Duke Professor of Behavioral Economics at Duke University, and New York Times bestselling author of Predictably Irrational“A deep and insightful book that is a joy to read. As we increasingly experience the world as a maddeningly complex blur, we need a new way of seeing. If this book doesn't force you to re-examine what you're doing, something is wrong with you."- Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions, and co-founder of Alltop."Watts brings science to life. Temporary side effects of reading Duncan Watts' tour de force include: light-headedness, a tendency to question one's colleagues, temporary doubt in one's own strategies. Long term effects include: Deeper insight into history, current events, corporate politics and any other human activity that involves more than one person
Kevin L. Nenstiel said Less Than Obvious. Consider the last national election, your employer's last annual report, or your favorite sports team's last away-game victory. What made the particular outcome happen? Looking backward, conclusions seem foregone; we construct retrospective explanations that justify how what happened had to happen, because, well, it did. But Duncan J. Wells explains that what seems inevitable once it's already happened, is actually deeply contingent and controversial. Exactly why is both bizarre and revealing.Trained as an engine. "Everyone who has opinions needs to read this book! (Therefore, EVERYONE should!)" according to Amazon Customer. Whether you are rich or poor, political left or right, God-worshipping or atheist, a scientist, parent, cashier, C.E.O, customer service rep., fast food worker, this book is for EVERYONE! We all believe so strongly in our, well, beliefs, that we rarely give others the time of day or the benefit of a doubt. The author challenges us to consider-, even for a moment-the possibility that everything is not always as it seems, and that we may all be far more ALIKE than we are different.. Silver Screen Videos said An Obviously Good Book. Whenever our government leaders fail to solve a problem such as reducing unemployment or stopping terrorism, a lot of people, including some fairly learned pundits, complain that the solution would be easy if our leaders just used some common sense. Similarly, when business decisions go poorly, such as a heavily promoted new product failing, critics say that the mistake could easily have been avoided if the company's CEO had just used common sense. But, as "Everything is Obvious," a fascinating book by Duncan Wat
He lives in New York City. For more information visit everythingisobvious . DUNCAN WATTS, a principal research scientist at Microsoft Research, was a professor of sociology at Columbia University. in Theoretical and Applied Mechanics from Cornell University. A former officer in the Royal Australian Navy, he holds a Ph.D. He is the author of Six Degrees: The Science of a Connected Age
And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.. By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.