Hunch: Turn Your Everyday Insights into the Next Big Thing
| Author | : | |
| Rating | : | 4.14 (508 Votes) |
| Asin | : | B07117455Z |
| Format Type | : | |
| Number of Pages | : | 351 Pages |
| Publish Date | : | 2013-01-15 |
| Language | : | English |
DESCRIPTION:
"A modern classic" according to Seth Godin. Like the very best business books, this one will get under your skin. The ideas persist, and you'll begin to see the world differently.It's a fine companion to Difference and Marketing: A Love Story: How to Matter to Your Customers.My test for recommending a book is how often people come back to me with thanks for the find. With Bernadette's books, it happens a lot.. Chris Lasko said Finally a book with actionable steps to take. Bernadette has done a great job, yet again, in helping to change the way I look at ideas and business. In today's day and age, it seems that businesses are moving in polar opposite directions. One being towards cheaper and faster with less service and the other direction are these organizations that obviously put the customer first and solve problems that they didn't even know they had.If you are of the opinion that there is enough of a market out there for your special idea as opposed to "I have to have an idea that everyone. A Book For Doers, Not Just Dreamers Bernadette helps people make their ideas fly as she did in helping me with my business. Now in her latest book she shares examples of people who "harnessed their curiosity, empathy and imagination" to seek out opportunities to "invest, create and serve." Her words motivate us to not just read and dream but to act. If you what to actually do and not just hope for the best then read this book.
Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like those that launched the beloved Spanx and Goldieblox brands, Hunch is a guide to cultivating your intuitive powers and a road map to getting from insights to ideas that fly, examining the less talked about and often unexplored intangibles of innovation - empathy, creativity, trust, and uncertainty. This is the book you need if you're ready to begin finding them.. In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. But what if you could use your intuition to identify an existing problem that's begging for a solution? International best-selling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Every breakthrough idea starts not with knowing for sure but by understanding why it's safe to try. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. Intuition alone doesn't tell you exactly where X marks the spot, b