Brand Sense: Sensory Secrets Behind the Stuff We Buy
| Author | : | |
| Rating | : | 4.26 (989 Votes) |
| Asin | : | 1439172013 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2017-04-10 |
| Language | : | English |
DESCRIPTION:
Lindstrom speaks to a global audience of close to a million people every year. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New
Alex W White said Senses provide meaning. “This book reminds me of a book I read in my architecture school: “The Eyes of the Skin” by Juhani Pallasmaa. We were designing an airport in our city. Our professor mentioned this book as a reference to make our designs more sustainable. The book identified architecture as being something attractive to all the body’s senses.” “Brand Sense consists of compelling case studies of how innovative brands including Nokia, McDonald’s, Nestle, Microsoft, and Walt Disney integrate our five senses (touch, smell, sight, sound and taste. Andreas said Well written and good insights. Not Lindstrom's best book but still provides a ton of insights into the mind of the consumer and you can't take away that they guy knows his way with words. It is worth reading for any marketer that wish to understand what makes people buy or prefer a certain brand, but it is also good for educating consumers in spotting the tricks used by unethical marketers. However if it was choice, I would recommend you read his other book, Buyology before this one. It just a better read.. Be An Informed Consumer! LadyLyn Extremely helpful book that helped me view advertising so differently. Concisely written with lots of real world examples of companies and how they are changing the face of this field by incorporating our human senses to reel us in to purchase. Every consumer should be aware of how we are being manipulated to buy so we can make sound decisions that are based on rationality over emotion.
In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.. The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know th
Eckert, CEO & Chairman, Mattel, Inc. "BRAND sense" introduces new dimensions to the art and science of brand management." -- Alex Hungate, Chief Marketing Officer, Reuters Group "Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide ""BRAND sense" breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands." -- Andre Lacroix, CEO & Chairman, EuroDisney "Martin Lindstrom has a talent for big ideas. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman, McDonald's Corporation . In "BRAND sense, " h