The Tipping Point: How Little Things Can Make a Big Difference
| Author | : | |
| Rating | : | 4.74 (553 Votes) |
| Asin | : | 0316346624 |
| Format Type | : | paperback |
| Number of Pages | : | 301 Pages |
| Publish Date | : | 2017-09-14 |
| Language | : | English |
DESCRIPTION:
"quick dip into social science research" according to Bart Mills. Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’. Jon Leone Trade Book Review Bob Vella People often wonder why some items that flourished in the market suddenly disappear from existence and wane into desirability just as quickly as they appeared and flourished. These items, called fads, are all too familiar. What makes the hype die down, and what will be the next fad? These fads provide society with the realization that disorder lurks underneath everyday life.Malcolm Gladwell’s The Tipping Point presents the idea of fads as the ma. "An illuminating rush" according to M LeMont. The Universe Invisible Sales Force-- Epidemics"I wrote my book without any clear expectation of who would read it, or what, if anything, it would be useful for, It would seemed presumptuous to think otherwise." ~Malcom GladwellI've been experimenting with ways to tap deliberately into the energy that makes things go viral. That is one of the reasons I wrote How To Gain 100,000 Twitter Followers. Imagine if you could turn your ideas into viruses that s
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a ne
--Ron Hogan. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. The phenomenon continues to this day--think of how often you've rec