The Project Manager's MBA: How to Translate Project Decisions into Business Success
| Author | : | |
| Rating | : | 4.13 (587 Votes) |
| Asin | : | B073RQBXTD |
| Format Type | : | |
| Number of Pages | : | 198 Pages |
| Publish Date | : | 2016-11-08 |
| Language | : | English |
DESCRIPTION:
Cohen and Graham walk project managers through basic business concepts such as value creation, accounting and finance, strategy, and marketing. Yet most project managers don't have the business knowledge necessary to make project-based decisions that lead to bottom-line success. Cohen and Graham's principles apply equally to projects in business, nonprofit, and government organizations. Whether the mandate is to get new products to market, improve the infrastructure, or better serve customers and clients, this audiobook teaches project managers how to make day-to-day decisions from an upper-management perspective. Project managers are no longer judged by the technical success of their projects alone. In this audiobook, Dennis Cohen and Robert Graham, both former university professors and experienced project management consultants, provide the skills that, until now, could be gained only through a graduate deg
Better books out there. Very basic overview of project management. Somewhat out of date. Does not integrate well with current software or Prince2 practices.. Business basics crash course for project managers- useful It is not just about finishing projects anymore, according to the authors Cohen & Graham. Today, successful project managers are also defined by their contribution to the company's financial goals. Some project managers do not have the business background to make decisions on projects that directly reflect on the company's bottom line. This book is designed to assist project managers in making those decisions. Some things that are shared include:· Take an entrepreneuria. "New Responsibilities for the Project Manager" according to Craig L. Howe. Future project managers' success will be graded by their contributions to the enterprise's economic value than their completing a project on time, within budget.The authors argue project managers will function as entrepreneurs or CEOs, assuming responsibility for the ultimate success of their projects. In the business that means they will be responsible for producing a level of customer satisfaction high enough to produce sales generating enough cash flow to cover project and