The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions
| Author | : | |
| Rating | : | 4.68 (861 Votes) |
| Asin | : | 1440304319 |
| Format Type | : | paperback |
| Number of Pages | : | 298 Pages |
| Publish Date | : | 2017-03-11 |
| Language | : | English |
DESCRIPTION:
He’s the author of many books for designers and artists, including Color Index, Color Index 2, Idea Index, Type Idea Index, Layout Index, Design Basics Index, Creative Sparks, Photo Idea Index, and the Photo Idea Index: People, Places and Things series (all from HOW Books).. About the AuthorA freelance designer and author, Jim Krause has worked with clients such as Cingular, Kodak and Microsoft
A freelance designer and author, Jim Krause has worked with clients such as Cingular, Kodak and Microsoft. He’s the author of many books for designers and artists, including Color Index, Color Index 2, Idea Index, Type Idea Index, Layout Index, Design Basics Index, Creative Sparks, Photo Idea Index, and the Photo Idea Index: People, Places and Things series (all from HOW
"Disapointing" doesn't even begin to describe it. what a total letdownI came into this purchase with ridiculously high expectations. The reviews were riveting and many designers seemed to enjoy it immensely. I'm always eager to add great books of designing, particularly Logo design, to my colection (since they are so hard to find) and from the people's comments here, i thought I'd hit the jackpot. A goldmine. What I got was the book equivalent of Capone's vault - a whole lot of nothing.Mind. Born to Shop said Ok, but no ideas, just techniques. This book is somewhat useful to jump start not ideas, really, but techniques, for producing a variety of "logos" when you have designer's block. I've been in advertising for a while, so the reco to start with a creative brief was just assumed by me (though it may be useful for others). I agree with another reviewer that a good logo should be simple and work well as a black and white vector, and that many of the techniques covered in the book. Moi Surtout said Plenty of ideas and easy to flip through. Here's a book for those days you pick up your drawing pen, scribble for an hour and all you have to show for it is a grocery list written in your best approximation of Helvetica Neue. Ever look for logo inspiration only to reach the conclusion that a disproportionate number of famous logos are for brands of alcohol? Desperate, you read one of those artsy blogs that try to inspire you by telling you to do utterly crazy stuff you would never i
Don't Wait for Inspiration to StrikeWhether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:SymbolsMonogramsTypographic LogosType and Symbol CombinationsEmblemsColor Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.