The Little Red Book of Selling: 12.5 Principles of Sales Greatness
| Author | : | |
| Rating | : | 4.59 (963 Votes) |
| Asin | : | B001FVJIYM |
| Format Type | : | |
| Number of Pages | : | 306 Pages |
| Publish Date | : | 2017-04-22 |
| Language | : | English |
DESCRIPTION:
"Required reading for every professional salesperson" according to Mike. To say that Jeffrey Gitomer is prolific would be an understatementhe's worked his way into the upper echelon of sales gurus like Brian Tracy and the late, legendary Zig Ziglar. I've read the majority of his books and will say that this is the "If you're only going to buy one Jeffrey Gitomer book" book. While "The Sales Bible" may be seen by some as his "Greatest Hit," this is the book that pretty much lays out the foundation of his sales philosophy that you will find in every book that followed. If I were a sales manager, I'd make it required reading. Highly recommended for an individual or team in the sales profession amber medlam This book addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor.Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red B. "nonetheless the information is still useful." according to John. This book for delivered yesterday, and I've already read through half of it. Absolutely the most helpful thing I've read to date. I'm a personal trainer with no sales background, and already I've connected the dots between some of these strategies and how to obtain new clients. I'm looking forward to applying what Ive read.As quick warning, this is geared towards a salesman type job, with sales calls, etc. nonetheless the information is still useful.
It's packed with answers that people are searching for in order to help them make sales for the momentand the rest of their lives.. That's why Little Red Book of Selling is short, sweet, and to the point. Salespeople hate to read
The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. All rights reserved. . From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.Copyright © Reed Business Information, a division o