The Halo Effect: and the Eight Other Business Delusions That Deceive Managers
| Author | : | |
| Rating | : | 4.43 (672 Votes) |
| Asin | : | 0743291255 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2014-07-24 |
| Language | : | English |
DESCRIPTION:
from The Wharton School, University of Pennsylvania, and spent six years on the faculty of Harvard Business School. Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his Ph.D. Comments to the author can be sent to Phil@the-halo-effect.Visit the-halo-effect to download a user's guide to The Halo
The Halo Effect describes the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. Readers will learn about the Delusion of Single Explanations, the Delusion of Absolute Performance, the Delusion of the Wrong End of the Stick, and other fantasies lovingly held by managers that ultimately destroy business success. Rosenzweig also suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.. Why do some companies prosper while others fail? Despite great amo
From Publishers Weekly This tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance. . Unfortunately, Rosenzweig hedges his own principles for success so much that managers will find little practical use for them. Mega-selling books like Good to Great, Rosenzweig argues, are nothing more than comforting, highbrow business fables. Consultants, journalists and other pundits tap scientifically suspect methods to produce what he calls "business delusions": deeply flawed and widely held assumptions tainted by the "halo effect," or the need to attribute sweeping positive qualities to any company that has achieved success. Rosenzweig, a veteran business manager turned professor, argues that most popular business ideas are no more than soothing platitudes that promise easy success to harried managers. His argument about the complexity of sustained achievement, and his observation that success co
Wonderful Addition to Any Manager’s Bookshelf The Halo Effect: and the Eight Other Business Delusions That Deceive Managers by Phil Rosenzweig and published in 2007 by Free Press is a business management book critical of much popular thinking in the business world related to what makes a company successf. the author discusses eight “delusions” that are often at the root of poor analysis. It is a fact that the business Chris Honan We are a group of three MBA students who read this book and are giving this review as a part of a class assignment. We chose the Halo Effect because the class we are taking is on Strategic Business Analysis and the Halo Effect seemed likely to present some int. "Good to Great… it seems like every few years a" according to Paul. “What leads to high performance in business?”This seemingly simple question is the basis of all business theory. It has sprouted an entire industry of managerial books, each promising an answer and implying that by following some basic rules, any m