RESULTS: The Future Of Pharmaceutical And Healthcare Marketing
| Author | : | |
| Rating | : | 4.31 (548 Votes) |
| Asin | : | 1599325071 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2014-02-12 |
| Language | : | English |
DESCRIPTION:
Required Reading for Pharma Marketers Results is an important book for pharma and healthcare marketers. RJ Lewis and his fellow authors deliver thought provoking content in an easy to read manner. I was especially impressed with RJ's chapter on digital marketing. The world is going digital and pharma and healthcare marketers need to keep up. RJ is right on when he says, "The competitive advantage in the digital age lies in adapting and evolving." His compa. "A vision for the future of pharma" according to Mr. Terence J. Nugent. I just closed the back cover of Results. It is a true masterpiece, which exceeded even my lofty expectations. I expected the book’s title to reference getting better results from marketing tactics, and there is that within its pages. But such prosaic content is woven into an overarching arc of transforming our industry to focus on the real issue: providing real value to patients, prescribers and payers by deliver. Thinking from many of the brightest minds in pharma marketing c borne I have worked in pharmaceutical digital marketing for my entire career and know R.J. Lewis as one of the brightest minds in the field. So I happily downloaded the free chapter on Digital Marketing, written by R. J., from this book at results-book.com. In a world of mundane or "shiny object" approaches to pharma digital marketing, I found R.J.'s perspective innovative and refreshing and sensible. There are ideas that wi
From the AuthorWehope this book both educates and informs, but above all we hope it inspiresmarketers to embrace change and deliver results to the entire healthcareecosystem. We hope in some small way wecan help you, the pharmaceutical and healthcare marketer, reclaim the higher purposeand passion that is innate in the marketing and delivery of lifesaving treatmentsand medications.
This book will help you and your companies thrive in the age of disruption and navigate a changing environment. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. The informational and technological revolutions have forever changed the practice of medicine. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigatin