Recognise Me: Branding
| Author | : | |
| Rating | : | 4.39 (784 Votes) |
| Asin | : | 1864706643 |
| Format Type | : | paperback |
| Number of Pages | : | 360 Pages |
| Publish Date | : | 2014-09-04 |
| Language | : | English |
DESCRIPTION:
He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. Ken is also an acclaimed author and has written numerous books. Major design publications include three editions of First Choice published in 1989, 1996 and 2003. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images P
He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. Ken is also an acclaimed author and has written numerous books. . He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the glo
With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organizations. This contemporary look at some of the key drivers behind a company's success is a must-have for any business, be it start-up or well-established firm.. This richly illustrated and informative book is more than a book about brands. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world. Using real-life case studies from