In The Plex: How Google Thinks, Works, and Shapes Our Lives
| Author | : | |
| Rating | : | 4.63 (888 Votes) |
| Asin | : | 1416596585 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2014-02-02 |
| Language | : | English |
DESCRIPTION:
He offers a smart analysis of the tensions between Google's "âÇÿDon't Be Evil'" slogan and its censorship of its Chinese Web site and the privacy implications of its drive to sponge up all information—but he accepts Google's blinkered conception of e-ethics and its demands for huge tax breaks with too much complacency. He also regales readers with the "Googley" corporate culture of hip techno-capitalism: the elitist focus on braininess, the campus game rooms, the countercultural rectitude of billionaire founders Larry Page and Sergey Brin (which can
Steven Levy is a senior writer at Wired, and was formerly senior editor and chief technology correspondent for Newsweek. . Visit him at StevenLevy. He is the author of several books, including Hackers, Insanely Great, and The Perfect Thing. A native of Philadelphia, Levy lives in New York City with his wife, Pulitzer Prize-winning journalist and author Teresa Carpent
The new University of the XXIst century? Herve Lebret In the Plex is an(other) amazing book about my favorite company. Google is the reason why I wrote a book about start-ups: When I did a PowerPoint presentation in 2006 gathering what I knew about the Mountain View start-up, some friends told me to write a more general book about start-ups. Which I did in 2007. And then a blogI have read already three books about Google and this one is as good as the previous ones. Maybe better. So I should thank here Michele Catasta, who advised me to read it when I did last June my updated presentation of the 2006 one. And I should certainly have read before this book published in 2011… I have a. "Hackers insight into Google" according to Bas Vodde. If you'd ask me, which technology journalist should write a book about Google, then Steven Levy would be high on my list. Steven's been around for a long time and wrote the excellent "Hackers" and the not so excellent "The Perfect Thing." He is able to write about technology in an engaging way, making "In the Plex" and insightful book about how Google works and how it doesn't work.The book is roughly organized around products (or projects). Since the book is about Google, it must start with the world of search and how Google was founded in Standford. How the two Googler founders were free-thinking Montessori idealists with an huge inte. I thought the best parts of the book were the "China Chapters Raskolinkov I just finished this book. It contains a wealth of information, from Larry Page and Sergey Brin and Eric Schmidt and Marrisa Mayer and Salar Kamangar and so many others. There are hundreds of people included here, computer engineers, many, many people. While reading, it is neat to keep Google Search close, ha. You can look up the various people involved with Google. I thought the best parts of the book were the "China Chapters." China is a crazy country. Once I read a book called, "Beijing Jeep." It is about American Motors trying to build Jeeps in China back in the 1970s. American Motors was the first USA company to work in China. "Be
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. Some employees are leaving the company for smaller, nimbler start-ups. Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google,