Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
| Author | : | |
| Rating | : | 4.10 (976 Votes) |
| Asin | : | B000FQJN0C |
| Format Type | : | |
| Number of Pages | : | 154 Pages |
| Publish Date | : | 2016-02-05 |
| Language | : | English |
DESCRIPTION:
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. His search revealed seven definable assets that together construct the belief system
"A must read for anyone who wants to create impact in the world!" according to Touseef Mirza. I love this book! Patrick Hanlon deeply understands that branding and marketing is first and foremost about truly connecting on a human level with the audience. He describes beautifully how the innate yearnings of human beings are to belong and to believe--we want to believe in something that has meaning to us. He also describes the roadmap to create a strong brand through. "The Why and the How of Branding" according to John Chancellor. Primal Branding goes much deeper than most books on branding. It is not just about logos and tag lines but about the seven crucial components which must be present to creating a brand that connects.The seven attributes are the creation story, the creed, icons, rituals, sacred words, pagans (the opposite or those opposed to the brand) and leaders. Primal branding is not abo. Jen C. said Must-read for new marketers. As a relatively new member of the marketing profession, I've been reading a lot of books to help me grasp marketing concepts and techniques. Of those, this has been the most unique. The main concept I took away from this particular tome is that more than one factor comes into play when you're establishing a brand image. Everything--from the logo to the buzz words--associat
From Publishers Weekly Positing that "a brand is a belief system," Hanlon, founder and CEO of "primal branding" company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called "key factors") to inspire consumer addiction. . All rights reserved. The similarities to religion (Hanlon prefers "culture of belief") will pique the thoughtful reader, but Hanlon's recounting of familiar business success stories (UPS's story, Lou Gerstner's turnaround of I