Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
| Author | : | |
| Rating | : | 4.61 (555 Votes) |
| Asin | : | B072F9RWZW |
| Format Type | : | |
| Number of Pages | : | 327 Pages |
| Publish Date | : | 2013-04-09 |
| Language | : | English |
DESCRIPTION:
In this lucid, captivating introduction - now in its revised and updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction. For future hands-on practitioners pursuing careers in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. It reinvents industries and runs the world. Prediction is booming. Big data embodies an extraordinary wealth of experience from which to learn. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics.. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. Why? For good reason: Predicting human behavior combats risk, boosts sales, fortifies health care, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every d
Stewart Paulson said Predictive Analytics. Eric Siegel describes the historical use and proven value of predictive analytics and describes the how, why and when predictive analytics, has been used as an effective tool for improving decision making in social institutions as well as retail, and commercial/industrial business. One of the great strengths of this book is that Eric Siegel provides a wealth of links to web sites where one can find additional information on predictive analytics, written by the leaders/experts in this field . An objective, well researched and well written book . Predictive analytics is described as a tool that provides management with more inf. Does your mother know your bad habits? a. d. kyles Eric Siegel is telling it all regarding predictive analytics. He suggests people are having their behavior examined and collected by corporations, political think tanks, etc. Great read!. "This book is a great overview for anyone who is interested in applying Predictive Analytics." according to greg75. As a professional with extensive operations & development background I wish I could have read this book when I began my journey into Data Science. I am someone who has used and built traditional business intelligence tools over the last fifteen years this book is fantastic at framing how Predictive Analytics is being used and for what specific business benefits.The book is intentionally not filled with math formulas (which may turn off some) but it focuses more on use cases of how the businesses around you are leveraging the data they already collect through daily operations. It's about how they are gaining a better insight i