Mustang and the Pony Car Revolution (Images of America)
| Author | : | |
| Rating | : | 4.87 (843 Votes) |
| Asin | : | 146711152X |
| Format Type | : | paperback |
| Number of Pages | : | 128 Pages |
| Publish Date | : | 2014-04-02 |
| Language | : | English |
DESCRIPTION:
(Mike) Davis. . It traces the history of the “sporty” Ford Mustang car from its makers’ initial inspiration in the years between the two world wars through the market explorations of the post–World War II eras of American motoring development. Mustang and the Pony Car Revolution is the latest in a series of eight Arcadia Publishing photographic histories created by automotive journalist Michael W.R
. It traces the history of the “sporty” Ford Mustang car from its makers’ initial inspiration in the years between the two world wars through the market explorations of the post–World War II eras of American motoring development. About the Author Mustang and the Pony Car Revolution is the latest in a series of eight Arcadia Publishing photographic histories created by automotive journalist Michael W.R. (Mike) Davis
With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.. It quickly established a new motorcar categorythe “pony car”which was widely copied by domestic and overseas competitors. Introduced at the opening of the New York World’s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. Ford’s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World’s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing
geno said Don't bother, it's a light weight. Being a Don't bother, it's a light weight geno Being a 41 year Ford guy who was there to see the first clay model of the first Mustang and designed some Mustangs I was disappointed. So disappointed by some errors that I considered contacting the author, remembering that," HE WHO WRITES HISTORY MAKES THE HISTORY". Then de. 1 year Ford guy who was there to see the first clay model of the first Mustang and designed some Mustangs I was disappointed. So disappointed by some errors that I considered contacting the author, remembering that," HE WHO WRITES HISTORY MAKES THE HISTORY". Then de. libraryladysusan said ok. a LOT of non-mustangs and half of them are not pony cars. disappointed, but i'll keep it. this publisher's standards are TOO low, in general - one of the now&thens, my city, has multiple photos of areas cordoned off during construction, they really should have waited 6 month. "Happy Gift Recipient." according to Katharin Dewey. Christmas gift for my son.