Matchmakers: The New Economics of Multisided Platforms
| Author | : | |
| Rating | : | 4.89 (951 Votes) |
| Asin | : | B01BO6QMCI |
| Format Type | : | |
| Number of Pages | : | 396 Pages |
| Publish Date | : | 2018-01-15 |
| Language | : | English |
DESCRIPTION:
These include Airbnb and Uber. Lower down the market capitalization charts are many Ian Mann Multisided platforms which the authors aptly refer to as ‘matchmakers’, have created huge value for society, and enormous fortunes for their entrepreneurs and shareholders. Of the five most valuable companies in the world last year, three are using the matchmaker business model: Apple, Google, and Microsoft. Of the ten start-ups with the highest market values, seven are matchmaker platforms. These include Airbnb and Uber. Lower down the market capitalization charts ar. The book is surprisingly easy to read Tony Smith Matchmakers should be required for any entrepreneur or VC for that matter. Far too often, the failure of a company looking to launch a new market platform is written off as just another example of "marketplaces are tough". This book give you a solid framework for understand why they are difficult but also why they can be so valuable. The book is surprisingly easy to read, but don't let that fool you. The concepts explored will require some deep thought to really understand and ap. J. M Schwartz said The Platform Economy. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.
Evans and Schmalensee are pioneers in developing economic theories that explain this new economy. It’s not only full of great stories like the rise of M-PESA, it’s also a practical guide to getting your platform business off the ground. Knowing what type of business a company is operating is important both for CEOs and investors.” ForbesThe Rise of the Matchmakers’ of the Digital Economy” The New York Times, DealBookmeasured and analytical” The Wall Street JournalAn economist and entrepreneur and the former Dean of the MIT Sloan School plumb the historical roots and future possibilities of such business models and the economics behind them.” Forbes, 2016 Summer Books for Creative Leaders"Matchmakers is one of the year's best strategy books It should be read by both hipster-
Although matchmakers have been around for millennia, they’re becoming more and more popularand profitabledue to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers.Don’t let the flashy successes fool you, though. Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners