Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
| Author | : | |
| Rating | : | 4.10 (617 Votes) |
| Asin | : | B072B5LN7D |
| Format Type | : | |
| Number of Pages | : | 211 Pages |
| Publish Date | : | 2015-03-23 |
| Language | : | English |
DESCRIPTION:
Great work, exceeded my expectations, w/ some room for improvement It should come as no surprise that the DBB book is very well designed and presented. It's beautiful. But just like Branding itself, there has to be some substantial defendable underlying value first, only then does a great branding performs very well.I doubt that I represent the intended customer since I develop strategy tools myself and purchased the DBB book for research purposes. I started reading the book and was prepared to be overwh. "One of the best compilations of business design thinking tools you're likely to find." according to David W. Gray. Excellent collection of business design thinking tools and wisdom from more than One of the best compilations of business design thinking tools you're likely to find. Excellent collection of business design thinking tools and wisdom from more than 30 design thinkers. Practical, useful, actionable. One of the smartest and best compilations you will find anywhere.. 0 design thinkers. Practical, useful, actionable. One of the smartest and best compilations you will find anywhere.. Excellent Toolkit for Building Products That Customers Want and A Successful Business I am a Design Strategist that works with clients on strategic planning and business model innovation. I constantly reach for my "Business Model Generation" and "Value Proposition Design" books for ideas and guidance and "Design A Better Business" has proved equally valuable. This book gives me and my team practical tools (such as the Value Proposition Canvas) and exercises (such as Sketching A Prototype) for projects. This book also cente
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertai