Guerrilla Advertising: Unconventional Brand Communication
| Author | : | |
| Rating | : | 4.89 (701 Votes) |
| Asin | : | 1856694704 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2017-12-21 |
| Language | : | English |
DESCRIPTION:
The advertising industry is in a state of flux. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.
"OOH effectiveness" according to Philipp Furst Buttler. Great examples of impressive outdoor campaigns. The stuff clients would like to have, even though only a few of them have the stomach to approve it. Marketing in pure status, great ideas, lots of them very inexpensive, some difficult to execute because of legal restrictions. A book to have in any library if you like effective advertising. This would be a book which would be difficult to sell over Amazon's Kindle device because of the pictures.. "quick delivery - good shape" according to SueC. The book was shipped and delivered quickly, and arrived in good shape. It was much less than the school's book store price. Don't know that you could ask for more.. Arrived on time and in great condition! Came in the same condition it said it would be in: new. It arrived on time and I didn't have to worry that it wasn't coming. Great service!
About the Author Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.