Designing Type
| Author | : | |
| Rating | : | 4.27 (732 Votes) |
| Asin | : | 0300111509 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-10-07 |
| Language | : | English |
DESCRIPTION:
A Classic Text on Type Design Absolutely a must have for aspiring and junior typeface or logo designers. However, the book is not an easy read; it should be read cover to cover with patience before being used as a workbook reference. Its text requires a sound prior knowledge of typography and related technologies. And it must be read in tandem with close observation of the numerous illustrations and diagrams to be fully understood and appreciated. T. A MUST HAVE letter-by-letter start Designing Type is a MUST HAVE for any beginner or as a excellent reference for those who have a face or two under their belt.I own many books on typography, and they have all been collecting dust since I got my hands on Karen Cheng's Designing Type. If you are designing your first typeface, get it now. I cant tell you how many times I find a difficult letter and turn to Designing Type. Any typeface designer has dissecte. "Misleading title, great reference" according to BZ. This book does not teach you how to design type. But it's still great!The book goes analyzes common Latin glyphs (you won't find Vietnamese in here) from classic typefaces and points out details in their construction. There is a serif section and a sans serif section. The book does not say much about Italic type, just Roman.Really beautiful to look at, and very informative to read.
Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. This essential book explains the processes behind creating and designing type. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. . The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other comp
Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.
About the AuthorKaren Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.