Marketing Analytics: Strategic Models and Metrics
| Author | : | |
| Rating | : | 4.22 (789 Votes) |
| Asin | : | 1481900307 |
| Format Type | : | paperback |
| Number of Pages | : | 498 Pages |
| Publish Date | : | 2017-04-24 |
| Language | : | English |
DESCRIPTION:
Business Operations - Forecasting, predictive analytics, and data miningChapter 7. Promotion Analytics - Promotion budget estimation and allocationChapter 11. Competitive Analysis - Competitor identification, analysis, and strategyChapter 5. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.The book contains a wealth of information on marketing analytics:Almost 500 pages of text, covering a wide variety of decision models and metricsNearly 400 figures, including diagrams, tables, and chartsStep-by-step instructions on market segmentation, conjoint analysis, and other techniquesCurrent examples demonstrating how organizations are applying models and metricsThe list of chapters below includes a sample of the topics: Chapter 1. Revision 1.1 incorporates minor corrections and edits. Market Segmentation - Segment identification, analysis, and strategyChapter 4. Analytics in Action - Pivot tables and data-driven presentationsEdition: First Edition, Version 1.1,
About the Author Stephan Sorger, M.S., M.B.A., is an authority on marketing analytics, supported with both professional and academic work on the subject. . Sorger has applied quantitative methods at leading organizations such as Oracle, 3Com, and NASA. Sorger has taught marketing analytics at the University of California, Berkeley Extension since 2008. As an instructor, Mr. Professionally, Mr
the course was pretty useless and mostly just copies and pastes from the I bought this for the EdX course/certificate by the same author. Frankly, the course was pretty useless and mostly just copies and pastes from the book. I am not basing my review on the course, however.As for the book, it seems like this would be good as . I really liked this book for the following reasons Julie Tcha Taking the author's Marketing Analytics class over the summer, I really liked this book for the following reasons:1. Models (contribution margin, return on investment, YOY growth and lifetime value) for the chapter business strategy are great and very val. Lots of Useful Information. A Great Place to Start with Analytics Lots of Useful Information. A Great Place to Start with Analytics. I needed this book for an online course. I found the book to be very easy to follow and read. Prof. Sorger (the author as well) does a great job of laying out the concepts and principles o
Stephan Sorger, M.S., M.B.A., is an authority on marketing analytics, supported with both professional and academic work on the subject. Sorger has applied quantitative methods at leading organizations such as Oracle, 3Com, and NASA. Sorger has taught marketing analytics at the University of California, Berkeley Extens