Build Better Products: A Modern Approach to Building Successful User-Centered Products
| Author | : | |
| Rating | : | 4.23 (681 Votes) |
| Asin | : | 1933820586 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2015-07-22 |
| Language | : | English |
DESCRIPTION:
Since then, she's worked as an engineer, UX designer, and product manager in Silicon Valley for companies of all sizes. She has a deep and abiding love of business jargon, and her fondest wish is to someday facilitate a synergy or synergize a facilitation. She advises early stage startups and consults with companies that want
Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You'll learn to develop products and features that improve your business's bottom line while dramatically improving customer experience.. It s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story
"A book that changed my work flow forever" according to Amazon Customer. I highly recommend the book to anyone building software, especially entrepreneurs. Examples are from Laura's real experience. Advices are practical and actionable. Here is how exactly it has impacted me:I am an engineer and I tend to build. Currently, I am working on a new software. After reading just the first chapter, I realized I could have further clarified my goals. So I stopped building and went back to the drawing board. Everything I do now has an explicit goal now. It feels so right to know my efforts won't be wasted.. Chris B. said THE Product Manual For Building Great Products!. If you are interested in learning the right way to build a product, this book is the perfect companion to help you in every step along the way. New product managers can use this book to start their careers off on the right foot. Experienced product managers can use this book to learn new exercises to help improve their process. Finally, CEOs and others in a company should read this book to understand how much effort it takes to build great product the right way.. "This book provides a great overview to designing and developing better products" according to Matt. This book provides a great overview to designing and developing better products. I appreciate the structure and flow of the book. Especially the section on Empathy and ways to better understand your customers.
--Eric Ries, author of The Lean StartupIf you're looking to build a better product (and who isn't?), Klein is here to help. Use Laura's book to guide your product teams toward a successful end run. --Anne Raimondi, SVP of Marketing, Zendesk, and lecturer, Stanford Graduate School of BusinessWe all know that most products fail, but few books offer a prescriptive way to avoid this grim reality. This book should be mandatory reading for anybody making product decisions. --Jaime Levy, author, UX Strategy . Build Better Products is your go-to guide for relevant frameworks, useful exercises, and actionable expert advice