Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)
| Author | : | |
| Rating | : | 4.21 (949 Votes) |
| Asin | : | 3319569392 |
| Format Type | : | paperback |
| Number of Pages | : | 598 Pages |
| Publish Date | : | 2015-10-09 |
| Language | : | English |
DESCRIPTION:
The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer lo
This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.. The Second Edition of this book presents the state of the art in this important field. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the re
degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. Her research focuses on the implementation of new modeling approaches and advanced estimation methods to the study of marketing phenomena. in marketing from the University of Pennsylvania. He previously held positions as Professor of Economics at Minnesota, NYU, Yale and UTS. His research is focused on microeconomic model for consumer demand including multiple-discreteness and constraint-based decis