What Every Brand Manager Needs To Know: 72 Lessons To Help Your Brand Win
| Author | : | |
| Rating | : | 4.74 (805 Votes) |
| Asin | : | B073RQW4H9 |
| Format Type | : | |
| Number of Pages | : | 293 Pages |
| Publish Date | : | 2013-09-13 |
| Language | : | English |
DESCRIPTION:
At its core, marketing is strategy. It includes seventy-two universal lessons, drawn from both theory and experience that marketers should know and have in their toolkits. This logical approach to marketing guides brands to succeed in competitive markets. The marketing strategy determines whom the brand will target and how the brand will be positioned in the marketplace. Collectively, these lessons serve as a thought-provoking guide to help brand marketers strategize and execute their ideas successfully.. A solid strategy is built by understanding the intricacies of the company, its competitors, and its consumers. Only after clearly defining the strategy, targeting, and positioning can the brand begin to execute on the marketing mix: the product, place, price, and promotion. This book helps marketers gain a foundation to craft and execute superior strategy and marketing