THINK Public Relations (2nd Edition)
| Author | : | |
| Rating | : | 4.47 (919 Votes) |
| Asin | : | 0205857256 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2013-05-27 |
| Language | : | English |
DESCRIPTION:
Ridiculous Kimberly This is not about the person who is selling the book on Amazon. It's about the author. I cannot continue to read after the first chapter of the book. I sometimes I wonder if I'm actually learning a lot or half learning while listening to this author/ publishers whine.. Excellent Book Robbie Occhipinti Good book with a lot of good content in it.. Kindle Customer said Great book for PR. Great book for PR students. It has a lot of real-life examples and is in no-way boring!
Reber teaches courses that offer an introduction to public relations, management, writing, and campaigns. Page Society, a group of senior communication executives. Bryan H. Shin is widely recognized as a prolific researcher in the field of public relations and has actively participated in th
Reber, Ph.D., is associate professor of public relations at the University of Georgia, Grady College of Journalism and Mass Communication. Dr. Dr. Dr. Dr. Dr. Reber worked for 15 years in public relations at Bethel College, Kansas. . On the graduate level, he teaches classes in topics including management, persuasion, campaign research, and public opinion. Cameron’s ongoing public relations experience includes his management of more than $42 million in external funding of health public relations projects from sources such as the National Institutes of Health, the National Cancer Institute, Missouri Foundation for Health, the U.S. Shin is an active presenter at national and international conferences such as those sponsored by the International Communication Association, National Communication Association, and Association for
Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Engage Students—An appealing visual design and real-world applications engage students in the material. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experienceThis program will provide a better teaching and learning experience—for you and your students. Here’s how:Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations.