The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
| Author | : | |
| Rating | : | 4.85 (843 Votes) |
| Asin | : | 0385499841 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2015-01-27 |
| Language | : | English |
DESCRIPTION:
In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. At many companies, being first with a concept and first to market are critical just to survive. The book reveals how teams research and immerse themselves in every possible aspect of a new produ
No earth shattering disclosures, but still very interesting You can't but help be interested in an inside look at Ideo. However, the author doesn't disclose any earth shattering ideas or proprietary practices of the firm. There's the obligatory kudos from from the likes of (smash everything that's standing) Tom Peters.Still, the stories of one invention after another a. Good Read, but Maybe Not Ideal for the Kindle ClintonMagus As a new Kindle owner, I get excited whenever I run across a Kindle version of a book I have been wanting to read. When I saw that this was available, I ordered it immediately, and began reading. This is especially timely for me, because my company has put together several "innovation teams" whose purpose is t. Jason O'Connell said A New Perspective. The Art of Innovation was a great read for me. I bought this book purely so I would have something to read on the commuter rail while on my way to my new internship. Without reading any prior reviews of the book, I just expected it to be about the process that a designer goes through when designing a new produ
IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, o