The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
| Author | : | |
| Rating | : | 4.24 (592 Votes) |
| Asin | : | 0887309372 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
--Howard Rothman. "If you can build a powerful brand you will have a powerful marketing program. "Marketing is building a brand in the mind of the prospect," they write. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world w
"Painful Read and Full of Bad Examples." according to John. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off. Such as-Yahoo is the global leader in search and always will be (Google yet?)-Amazon is the leader in online book sales, but will fail if they expand outside of books-eTrade will fail because of its name alone-AOL/CompuServe will continue to domin. Great read even for the lay person. D Caban I have a business background but no marketing/publicity experience. This book was a great, great (that is great two times) at teaching the fundamentals of branding and even when marketing and publicity come into the equation. A must for anyone wanting to create a service or product in this new marketplace. Especially online.. "One of the most important books you will own on the subject" according to PDA. One of the best straight forward, to the point, apply immediately and get a better result books you can buy on a marketing subject.I had worked in the business world for fifteen years before I started my own one man operation twenty eight years ago. I have read many marketing books, I read economic, marketing, and small business articles all the time, and I focus on those same subjects on news and talk shows ('Your Business" w/ J. J. Ramberg Sunday mornings on MSNBC, etc.).This book is one of the best collections of immediately applicable high quality marketing information you are ever goin
She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, R
The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing s