Purple Cow: Transform Your Business by Being Remarkable
| Author | : | |
| Rating | : | 4.33 (574 Votes) |
| Asin | : | 159184021X |
| Format Type | : | paperback |
| Number of Pages | : | 145 Pages |
| Publish Date | : | 2016-10-20 |
| Language | : | English |
DESCRIPTION:
Purple Cow is inherent. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. You're either a Purple Cow or you're not. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. A Purple Cow, thoughnow that would be something. There's an exceptionally important 'P' that has to be added to the list. Make your choice. Purple Cow describe
Having a Purple Cow This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those lo. Mike Kimmel Scenes for Teens said I'm a fan of Seth Godin's direct, no nonsense style. I'm a fan of Seth Godin's direct, no nonsense style. I've read several of his other books and subscribe to his daily blog, which is excellent. This book is unique and I think it's a particular standout. The format is unusual in that it's not broken down into standard chapters, but is one continuous unbroken chapter instead. The real-life sales, marketing, and creativity examples the author shares will really help push your thinking out of the box, and each company story is listed in the table of contents as though it was a stand-alone chapter. That makes. Practical Alternative Strategy to traditional marketing/advertising. The Pool Steward As a small business owner myself, I have made many of the mistakes noted in the book regarding using traditional marketing techniques for my business. Seth Godin explains why traditional marketing/advertising, once tried-and-true methods of product market development, are less effective (if not ineffective) due to an oversaturated, over-advertised public, and commodity products that already dominate traditional ad space in print and media.The alternative strategy is simply to do something remarkable in your ad campaigns and in your product. He provides g
Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. . He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine
This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. . Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. Copyright 2003 Reed Business Information, Inc. From Publishers Weekly The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin