Profits and Sustainability: A History of Green Entrepreneurship
| Author | : | |
| Rating | : | 4.39 (565 Votes) |
| Asin | : | 0198706979 |
| Format Type | : | paperback |
| Number of Pages | : | 424 Pages |
| Publish Date | : | 2013-02-03 |
| Language | : | English |
DESCRIPTION:
"This is a brilliant book that unveils the historical origin of green businesses and" according to AH. This is a brilliant and surprising book that unveils the historical origin of green businesses and environmentalism today, covering a wide range of industries, including organic foods, renewable energy, eco-tourism, and even architecture. By exploring a range of neglected, yet crucial, individual entrepreneurs around the world from the nineteenth century, not only does the author add novel perspectives to understanding green entrepreneurship and businesses, but. Engrossing. Astounding-well Researched. Very Rare Find: A Must-read, Non-Fiction Book for Millions of Diverse Stakeholders Profits and Sustainability: A History of Green EntrepreneurshipGeoffrey Jones substantively and successfully addresses an ostensibly impossible challenge: writing a non-fiction historical account of green entrepreneurship that, in my opinion, evokes myriad attributes we commonly associate with renowned authors across a variety of popular literary genres.Said differently, Jones has written a fascinating Engrossing. Astounding-well Researched. Very Rare Find: A Must-read, Non-Fiction Book for Millions of Diverse Stakeholders Amazon Customer Profits and Sustainability: A History of Green EntrepreneurshipGeoffrey Jones substantively and successfully addresses an ostensibly impossible challenge: writing a non-fiction historical account of green entrepreneurship that, in my opinion, evokes myriad attributes we commonly associate with renowned authors across a variety of popular literary genres.Said differently, Jones has written a fascinating 400-page historical piece that consistently and concurrentl. 00-page historical piece that consistently and concurrentl
Professor Jones researches the evolution, impact, and responsibility of global business. He is a Fellow of the Academy of International Business and Fellow of the Royal Historical Society. Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011). His recent books include
About the AuthorGeoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011). He is a Fellow of the Academy of International Business and Fellow of the Royal Historical Society. Professor Jones researches the evolution, impact, and responsibility of global business. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at E
The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If profits and sustainability have proved challenging to reconcile, the book argues that one reason was how they were both defined.. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. Are profits and sustainability compatible? This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural