Mastering Creativity in Organizations
| Author | : | |
| Rating | : | 4.36 (971 Votes) |
| Asin | : | 1788110145 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2015-05-21 |
| Language | : | English |
DESCRIPTION:
The author achieves the twin hurdles of rigorous analysis for the academics and practice-based relevance for practitioners. `The digital age provide tremendous opportunities for organizations who adapt new technologies, implement disruptive business models, introduce new ways of working and who drive on innovation. The topics are very timely (such as collaborative talent, new forms of organizations, among others). These factors range from individual characteristics through organizational factors such as structure and culture to more contextual and environmental conditions. He offers a rare blend of theory and practice, drawing on the very lively cases of FC Barcelona, Cirque du Soleil, elBulli, the Creative Factory and others to argue how creativity fuels the innovation pipeline. I highly recommend this very entertaining book which is the culmination of decades of work!' -- Manuel Hensmans, Brus
Andres Hatum, Professor of Management and Organization, Universidad Torcuato Di Tella, Business School, Argentina
He then explores the ways in which an organization can foster it, with an aim to help any company - not just companies in creative fields or industries - become an organization in which new ideas flow, new processes are developed, and new products are brought to market. This book identifies best practices, leadership styles, and organizational structures for the stimulation of organizational creativity. The book balances theory and practice for a multifaceted approach that brings its analysis into the real world. Andres Hatum's new framework for understanding organizational creativity offers examples from a rich variety of companies and situations. Managers will find case studies describing exceptional organizational creativity and practical takeaways that can be applied in their own firms. Students will find concrete analytical frameworks for thinking about creativity in organizations, and academics will find a different approach to the study of creativity, one that is grounded in practice.. In doing so, he provides scholars with a solid framework for studying and understanding the deeper meaning of creativity. In-depth case studies include FC Barcelona, elBulli, Almodovar, and Cirque du Soleil. Andres Hatum first explains what creativity means in an organizational context