Impact Pricing: Your Blueprint for Driving Profits
| Author | : | |
| Rating | : | 4.91 (632 Votes) |
| Asin | : | 1599184311 |
| Format Type | : | paperback |
| Number of Pages | : | 194 Pages |
| Publish Date | : | 2013-09-14 |
| Language | : | English |
DESCRIPTION:
From the Back CoverAM I PRICING RIGHT?Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.Priceit’s most powerful marketing tool you have and the least understood. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.Learn how to:Set prices that drive your market positionCorrectly use costs to make profitable pricing decisionsImplement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new businessCash-in on complementary products and product versions with portfolio pricingPrepare for changing conditions pricing strategically nowFollowing in the footsteps of sited
AM I PRICING RIGHT?Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term
Impact Pricing hits the mark Dick Sobel Impact Pricing is best positioned to help non pricing business professionals, who need to acquire a grasp and importance of the pricing lever. The book clearly describes the key pricing imperatives and helps the reader to understand the impact of these imperatives on their businesses. The use of the summary points and questions help the reader remember what was read and reinforces salient points.I have been a gatekeeper on a number of occasions for stage gate new product development programs where the pricing work was done prior to the engineering design phase. In a number of cases we used choice based conjoint analysis to help monetize the. Worthwhile Practical Read on Pricing Cynthia Kocialski This is a very practical book on pricing. It's starts by asking some basic questions about a business: what is price, what is the product you are you pricing, and what is value. Sounds simple, but it serves as a reminder that pricing isn't as easy and simple as it looks on the surface. The book transitions into how customers behave when confronted with a price, how to create a value based pricing strategy, and how to perform price segmentation. The book delves into common pricing schemes and traditional pricing strategies. Overall, a worthwhile read. The book includes quite a few interesting examples of pricing.. A must have book!! Julio Serna If you really want to be successful in business you have to know how to sell your product or service at the right price in order to do more profits for your business ,not hurting your customer's wallets and do not let go profits that you could not imagine you can get them as bonus, most people use the most used system of " cost-plus" in order to get their profits but it is not the right way to do it if you really want to make more money at the right price. Excellent book