Emotional Branding: The New Paradigm for Connecting Brands to People
| Author | : | |
| Rating | : | 4.52 (915 Votes) |
| Asin | : | 1581156723 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2014-09-12 |
| Language | : | English |
DESCRIPTION:
Emotional Branding - A timeless look at human behavior Imagine Nature Emotional Branding by Marc Gobe is timeless in how he takes a deeper look into cultural aspects of buying habits. It's interesting to read the book in 2014 as many of the statistics and predictions were based on 2000 and before. We are actually seeing many of Gobe's insights happening now. But what remains timeless is human behavior.The main thing that Gobe brings to light is how marketers must appeal to the emotional sense of the culture they are trying to capture. They must know their beliefs, their superstitions, and what makes them connect to a "brand". The book let'. "Some interesting ideas, some fluff" according to sam tift. I struggle to find marketing books, especially ones focused on new media, that are not 90% fluff, and 10% original, realistic and practical ideas [please contact me if you have recommendations]. This book is better than most, but I think some of the reviews were a bit too positive. I would recommend it if you are interested in a more modern, progressive form of brand management, but this is not the be-all-end-all of modern branding books. Like most books in this genre, it could be half as short and not lose a single realstic idea but still, it's worth reading for those w. Great resource for personal branding As a personal branding coach, I have read many books andpublications watching for trends, and changes in the industryto ensure my clients are maximizing technologies.This was a great book that I could apply to my personalbranding methods, because Marc refers to emotional brandingwhich has very real connections with what you do in personalbranding, by attaching the product to the person, and usingemotional advertising you create loyalty, connection anda more powerful message.This was a great read, and I enjoyed his extensive knowledgeof the advertising industry and packag
Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new
At times, Gobé's enthusiasm for shopping (he considers it an art, and looks forward to the integration of theme parks and shopping malls) seems a bit over the top, but his passion should prove highly useful to marketers looking for smart and imaginative ways to bond with consumers. All rights reserved. . From Publishers Weekly Proclaiming that business success in the 21st century depends on "how a brand comes to life for people and forges a deeper, lasting connection," designer and branding consultant Gobé (BrandJam) presents a thorough update to his 2001 guide to engaging with consumers "on the level of the senses and emotions." Among other techniques, Gobé prescribe