Doug Stevenson's Story Theater Method (previously titled: Never Be Boring Again)
| Author | : | |
| Rating | : | 4.73 (710 Votes) |
| Asin | : | 0977914615 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2017-06-26 |
| Language | : | English |
DESCRIPTION:
It teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. A powerful story - well told - is your secret to connecting with clients, colleagues and customers. I wrote this book for business professionals, salespeople, entrepreneurs and executives who want to use stories in a business environment. Are you ready to be more motivating, memorable and magnetic? Bronwyn Fryer, the senior editor at Harvard Business Review states, There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That s not good enough, because people are not inspired to act by reason alone. In this easy to read book, you ll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; and make dull and dry technical information come alive.. The best way to do that is by telling a compelling story. The other way to persuade people and ultimately a much more powerful way is by uniting an idea with an emotion. You'll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to
He has contributed a monthly column entitled Talk Your Walk for the Denver Business Journal. Doug is a member of the National Speakers Association and The American Society for Training and Development. He has coached thousands of professional speakers, executives, trainers, sales managers, sales reps and many others to make their stories, keynotes and trainings more engaging and effective. His articles and interviews have been pub
Excellent, practical guide Connecticut Yankee Numerous books talk about the need to tell stories and a few even talk about different types of stories and what's effective. What separates the Story Theater Method from the rest is its highly practical, step-by-step instructions for how to become a great storyteller in business presentations. The book is packed with usable tips on every part of the process, from finding good stories (and rejecting bad ones) to structuring them for maximum impact to delivering them with impeccable t. R. Huntley said Buy It!. Stevenson offers a simple (yet comprehensive) method for taking the stories of your life and telling them in a way that keeps the audience involved and listening. I found his description of the 7 types of stories, along with tips on how and when to use them, quite helpful. My skepticism regarding his Story Crafting in four steps (seemed too simple) disappeared after reading them. They will save me a great deal of work! Stevenson clearly explains and illustrates his 9 steps for design. I'm using this to craft stories for my retail Sales Job. Great results so far! James Timpson Jr. I really like this book. It's everything I hoped it would be in terms of content plus a pleasing optimistic writing style. Good results so far with the one personal story I've completed and am using. 5 Stars !
You ll be inspired to take your stories to the next level so that you can in turn inspire your audience. It s not a bunch of theory and sketchy ideas. The stories and examples in this book will make it easy for you to become a better business storyteller. This book provides a roadmap for you to discover and develop your own personal stories. I highly recommend it. --Marianne Williamson, Author: Return to Love and Everyday GraceThis book reads like an intimate conversation that you d have with your speaking coach. --Jack Canfield, Co-author: Chicken Soup for the Soul at WorkPersonal stories are the surest and most intimate way for a speaker to connect with the heart, mind and spirit of their audience. --Howard Putnam, Speaker, Author, Former CEO of Southwest Airlines and Braniff Airlines . This is down to earth stuff you can use immediately to become a better speaker