Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
| Author | : | |
| Rating | : | 4.77 (585 Votes) |
| Asin | : | B008RC4WXY |
| Format Type | : | |
| Number of Pages | : | 501 Pages |
| Publish Date | : | 2015-01-08 |
| Language | : | English |
DESCRIPTION:
Too repetitive, okay as a starter in marketing psychology It's really repetitive.The formula for each lesson is usually theory + anecdote. It ends off making the book seem shallow, as if it's trying to get each lesson over with. Often times, Dooley references the same examples (especially the wine example), which also makes the book feel rushed.For all of my negative talk, some examples are actually great. The section on selling to cheap(er) people was golden. The steps were: 1. Make the price a bargain. 2. Avoid repeated pain points. (AKA don't make them pay multiple times for every little thing) 3. Create prod. Really great read for anyone who works in sales Fascinating read on how our brain is influenced by sales and marketing. It tells you the "why" and the "how" of what our brain likes when it comes to being "tricked" into enjoying something. Really great read for anyone who works in sales, marketing, or advertising.. "Great for Wedding Photographers" according to swissgirl. I own a wedding photography business and decided to invest in this book, because it got me curious. Money well worth spent!!! It's not only interesting and fascinating to learn more about our own - and our clients - mind, but the way the book is sectioned up, it's easy to take a chapter and implement it. It's definitely a keeper on my bookshelf and I already know that I will be reading this book over and over in the future.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.. Discover ways for brands and products to form emotional bonds with customers Find ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Practical techniques for applying neuroscience and behavior research to attract new customers. Anal