Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
| Author | : | |
| Rating | : | 4.97 (773 Votes) |
| Asin | : | B073FPK8ML |
| Format Type | : | |
| Number of Pages | : | 257 Pages |
| Publish Date | : | 2014-04-23 |
| Language | : | English |
DESCRIPTION:
Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other ma
To help fill the gaps in a traditional design education. From the Author I wrote this book to share all the things I wish I had known when I first started my career. A few hundred hours went into its production, and it has been a product of over a decade of experience. I hope it helps you in your craft and that you enjoy reading it. The experience of writing it is one that I'll cherish. I spent almost every weekend over the course of eight months working on it.
Each focuses on a different key aspect of the creative director's job from start to finish.Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.Develop the skills needed to communicate your ideas to a skeptical client.?Learn how to more effectively manage your creative team.And most importantly craft digital experiences that get results.. Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.?Divided into ten chapters
If you only ready one book on being a Creative Director Jae This is an incredibly comprehensive read. You won't find a more practical book for real-world creative direction anywhere. In just over 100 pages, Adam does an effective job breaking down his years of experience into a helpful step-by-step guide. Because we could always improve, this guide is designed for those creatives who can't learn from experience or are looking to expand their way of directing advertising in a digital age. I've . A Great, Quick Read! Creative Direction in a Digital World is a great handbook for creatives who are trying to find their focus in a changing digital landscape. Adam shares his expertise in a way that's easy to understand without oversimplifying matters. This book is a quick, easy read by still packs a punch--lots to uncover! I'd recommend this to anyone who is looking to sharpen their creative chops and think more strategically about creating in this hyp. A fantastic read for anyone in digital marketing Jack Scullin A fantastic read for anyone in digital marketing. As a content writer, I learned so much about how to approach a project from start to finish. Check it out and learn great insider tips about the future of digital media and design.