Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Author | : | |
| Rating | : | 4.94 (752 Votes) |
| Asin | : | 1118961501 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2014-04-07 |
| Language | : | English |
DESCRIPTION:
. ADELE REVELLA is the CEO and Founder of Buyer Persona Institute and a leading authority on buyer personas. In her decades-long marketing career, Adele has seen the discipline from all sides: executive, consultant, trainer, and entrepreneur. She is widely recognized as a marketing and business leadership speaker, consultant, blogger, and workshop facilitator. Through her company's research and workshops, Adele's buyer persona methodo
Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.. Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. This book provides step-by-step guida
Although it's possible to gather mountains of information on just about anything, no amount of data will help marketers understand customers as well—or as quickly—as simply listening. They focus on the goal of creating buyer personas without a clear plan that guarantees a useful outcome. Buyer Personas provides immediately actionable, step-by-step procedures and answers to the questions that marketers ask as they begin to build and use buyer personas. Buyer Personas is a long-awaited how-to guide for marketers who want to implement buyer-expert marketing effectively. . From the Inside FlapThe best way to understand what people want is to get to know them. Businesses are beginning to re-embrace this truth, and to realize that Big Data reveals only part of the customer's story. "Know your c
Jonathan Kranz said This is the only serious way to do personas, period.. I'm going to be blunt. In my "This is the only serious way to do personas, period." according to Jonathan Kranz. I'm going to be blunt. In my 20-year career as a marketing copywriter, I've seen two kinds of personas: the ones done by Adele Revella (or informed by her principles), and everything else. And everything else isa waste of time. You don't need to know if your customer pla. 0-year career as a marketing copywriter, I've seen two kinds of personas: the ones done by Adele Revella (or informed by her principles), and everything else. And everything else isa waste of time. You don't need to know if your customer pla. "A Useful (that's a compliment) Way of Engaging Changing Buyers" according to Tom Sales. I recently read Mark Roberge’s “The Sales Acceleration Formula,” which describes how he built a Sales function from scratch that aligned sales hiring, training, coaching and the work of the Marketing and Sales departments because there were no real poli. Ms Teeta said Limited Value for Businesses that Deal w/Low Consideration Solutions and Products. This is a good resource for businesses that deal in high consideration solutions/products - meaning items (or services) that are not purchased on a whim or impulse - instead items/services that involve a fair amount of thought and options weighing before making a committ