Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
| Author | : | |
| Rating | : | 4.76 (956 Votes) |
| Asin | : | B01NAQ76EU |
| Format Type | : | |
| Number of Pages | : | 167 Pages |
| Publish Date | : | 2015-05-08 |
| Language | : | English |
DESCRIPTION:
Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s News Feed ads were the company’s most important business decision ever How Google+ attacked and lost Why—and how—Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Whic
Riveting and Insightful Read Mike Hoefflinger has delivered a riveting read about Facebook's challenges along its meteoric rise. His insider perspective not only provides fascinating insights into Mark Zuckerberg's visionary strategies, but also weaves in a wealth of information that enables the reader to better understand the story behind the growth of the company and also how Silicon Valley operates. Mike states he is not a journalist like Michael L. "The inside scoop" according to Terence Parr. If you want to hear the inside story on Facebook from a guy who's been around the Silicon Valley for a long time and worked for some of the biggest names, get this book. I particularly enjoyed the chapter "How Facebook beat Google." I don't know anything about marketing so it was always a mystery to me will why Google+ couldn't give Facebook a run for its money. This chapter explains in great detail how Facebook had alread. "Insightfully well-written book!" according to Amazon Customer. Outstanding book about the coming of age of Facebook. Mike has a wonderful way with words. His insight from his time at Facebook makes the information and stories come to life.I highly recommend this book to anybody interested in Facebook, anybody looking to improve their business, and anybody looking for a good read.
Knowing how may help you do the same.” — Gokul Rajaram, father of Google AdSense “Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos.” —800-CEO-Read “The lessons outlined here can help you become the next Facebook in your business domain. Advance Acclaim for Becoming Facebook “…fascinating and informative— really a must read." — Geoffrey Moore, author of Crossing the Chasm “A captivating insider's view” — Ann Lewnes, CMO Adobe “reveals how Facebook has become so important." — Marc Pritchard, Chief Brand Officer Procter &