Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling
| Author | : | |
| Rating | : | 4.95 (855 Votes) |
| Asin | : | B00XIY495M |
| Format Type | : | |
| Number of Pages | : | 473 Pages |
| Publish Date | : | 2018-02-08 |
| Language | : | English |
DESCRIPTION:
$2.99? Are you out of your mind! What an incredibly low investment for such a valuable resource. What I liked best were the case studies showing how firms are applying Youtility to grow their businesses. Talking theory is easy. But the practical examples is what makes this book a great read.. "Short brain candy" according to AEW. Not earth shattering but gleaned some good attitude changes that will help me. Most accountants are bitter when pumped for information but if you can manage this then it can be a good thing for business.. Brad said This Is The Future For Success!. They only care about what's in it for them, so give them what the want. Solution or directions of reduce or remove their pains.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best-selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Youtility creates awareness, customers, and loyalty over the long-term. Jay Baer defines "Youtility" as information and resources given away for free to build awareness and trust. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Based on the New York Times best seller Youtility,