The Influential Mind: What the Brain Reveals About Our Power to Change Others
| Author | : | |
| Rating | : | 4.38 (835 Votes) |
| Asin | : | B06Y2JHJRJ |
| Format Type | : | |
| Number of Pages | : | 582 Pages |
| Publish Date | : | 2013-09-03 |
| Language | : | English |
DESCRIPTION:
Many of these instincts - from trying to scare people into action to insisting the other is wrong or attempting to exert control - are ineffective because they are incompatible with how the mind operates. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change others' beliefs and behaviours. A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. We do this because we each have unique experiences and knowledge that others may not. The book will search deep below the surface, relying on the latest research in neuroscience and psychology to provide new insight into human behaviour.. Sharot unveils the hidden power of influence, good and bad, and enables