The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand
| Author | : | |
| Rating | : | 4.18 (969 Votes) |
| Asin | : | 1592409350 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2013-05-10 |
| Language | : | English |
DESCRIPTION:
A former costume designer, she is married to writer/producer/director Jefery Levy. They and their two children live in Los Angeles and the UK. Pamela Skaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress un
"Part memoir and part business manual, The Glitter Plan is inspiring, englightening and just plain fun"—Success Magazine"A feel-good American success story recounted with candor, heart and attitude"—Kirkus ReviewsPraise for Pam & Gela"At the core of the women and their business has always been, in a word, fun…The common thread in everything they do is their brand of individuality."—Harper's Bazaar — praise for THE GLITTER PLAN
Rhonda R said They surprised me!. I'm not a fashion divaand I can honestly say I've never worn a single Juicy item in my life. I am, however, a fan of Duran Duran (I figure full-disclosure is best), and I am a co-author of a blog dedicated to Duran Duran fans. So, when John Taylor mentioned that his wife Gela had written this book, I was curious. I knew enough about Juicy Couture to know it had been sold to Liz Claiborne for a staggering amount of mo. These are two cool chicas who did it their way A. Tyler Having just finished #GirlBoss, I was definitely excited to read this one. and I have say I finished it with very mixed feelings. I will say that Gela and Pam's vision and their close friendship is very inspiring. These are two cool chicas who did it their way, and you have to give them credit for it. What was frustrating was seeing all these reviews (including the description on the back of the book) that make it se. Danielle said Magical Dream Mavens You Can Count On!. I think what always drew me to the brand was these BFFs who made their dream come true and their product details fun and shine like diamonds when they were at the helm of the ship. I was just as excited to read and check what their latest adventures in fashion were all brands & fashion collections through out the years. Let's just say I would still think they were cool if they chewed a piece of gum and put their name
Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan tha