The Experience Economy: Work Is Theater & Every Business a Stage
| Author | : | |
| Rating | : | 4.61 (569 Votes) |
| Asin | : | 0875848192 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-03-22 |
| Language | : | English |
DESCRIPTION:
We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. Goods and services, say Pine and Gilmore, are no longer enough. Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
To avoid this fate, you must learn to stage a rich, compelling experience." Many will find the idea of staging experiences as a requirement for business survival far-fetched. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. Recommended. Edwards. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Dis
Is your business a stage? Tom Erik Støwer If you're looking for a lesson on the difference between commodities, goods, services and experiences, then this book will provide it. The important lesson, though, is how to move from a service-based business model to one based on experiences, as first exemplarized by Disney's theme parksâ.âOther than that, we find that The Experience Economy functions mostly as content marketing for the authors' consultancy business. Which is perfectly fine, but we think that the main lessons of the book are outdated.We found one important and interesting aspect of PIne and Gilmore's book that we want to point out. It's reflected i. Secret behind business success A Harvard educated friend of mine told me about this book which created some interest, until I found out the most successful companies in the country were using this technique to rapidly expand their profitability. Then I couldn't wait to order it and find out for myself how these concepts applied to small business.I wasn't disappointed and have recommended the book for years because even though it's a radical concept, it works. If you have ever wondered if price is the most important element in finding business success, this book will convince you otherwise. It's not about money- it's about the customers experience and when y. Amazon Customer said My New Favorite Marketing Reference. This works well as a framework for case studies on Las Vegas, Disney, and Selfridges, and for creating templates for events that are themselves an Experience regardless of their actual location.