The 22 Immutable Laws of Branding
| Author | : | |
| Rating | : | 4.52 (593 Votes) |
| Asin | : | B00J4O9FMM |
| Format Type | : | |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2013-11-04 |
| Language | : | English |
DESCRIPTION:
John said Painful Read and Full of Bad Examples.. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in "Painful Read and Full of Bad Examples." according to John. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in 2002, a stone-age ago in terms of the Internet, b. 00"Painful Read and Full of Bad Examples." according to John. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in 2002, a stone-age ago in terms of the Internet, b. , a stone-age ago in terms of the Internet, b. D Caban said Great read even for the lay person.. I have a business background but no marketing/publicity experience. This book was a great, great (that is great two times) at teaching the fundamentals of branding and even when marketing and publicity come into the equation. A must for anyone wanting to create a service or product in this new ma. One of the most important books you will own on the subject One of the best straight forward, to the point, apply immediately and get a better result books you can buy on a marketing subject.I had worked in the business world for fifteen years before I started my own one man operation twenty eight years ago. I have read many marketing books, I read econom
The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. The 22 Immutable La