Social Media Strategy: Tools for Professionals and Organizations
| Author | : | |
| Rating | : | 4.66 (525 Votes) |
| Asin | : | 1506346243 |
| Format Type | : | paperback |
| Number of Pages | : | 328 Pages |
| Publish Date | : | 2015-07-17 |
| Language | : | English |
DESCRIPTION:
"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. The text effectively merges the academic with the professional; the conceptual with the applied; and strategy with tactics."--Melissa D. Bill Mills . Dodd"This is the best approach I have ever seen for this course."--Pj Forrest"The strategic content of the book lays a quality groundwork that allows a myriad of applications."--Dr. Not only does it promote marketing in gene
Phillip G. Sage Publications recently published the sixth edition of his best-selling book, Communicating for Managerial Effectiveness 6e. He holds the Blair Endowed Chair of Communication and was previously the Hendrickson Professor of Business at the University of Wisconsin-Green Bay where he is a full professor. Dr. Clampitt received his Ph.D. He also is on the editorial board of many professional journals. in organizati
Social Media Strategy: Tools for Professionals and Organizations,by Phillip G. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Clampitt,shows professionals and organizations how to use social media more effectively and strategically. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.