Public Communication Campaigns (Volume 4)
| Author | : | |
| Rating | : | 4.53 (783 Votes) |
| Asin | : | 1412987709 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2017-12-30 |
| Language | : | English |
DESCRIPTION:
He teaches and conducts research on mass communication campaigns, particularly in the health domain. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President and Fellow of the ICA, awarded a Fulbright Award to Finland, appointed as Wee Kim Wee Professor and then University Professor of the School of Communication and Informati
About the AuthorRonald E. He has co-authored or co-edited ten books, including The New Media: Communication, Research and Technology (1984), and The Internet and Health Communication (2001), both also with SAGE. Rice (Ph.D. He has been a Fellow of the International Communication Association since 1999. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President and Fellow of the ICA, awarded a Fulbright Award to Finland, appointed as Wee Kim Wee Professor and then University Professor of
Amazon Customer said this was the best one. Take heed campaign designers. As a communication major, I found that the book is severely dry. Even my teacher said she hates the book, but that there are next to no text books on the topic, and out of all the choices, this was the best one. Take heed campaign designers! If you can create a textbook with all the relevant info for a college student, you could be making bank if you can make it interesting!. Five Stars Good quality and speedy delivery. Thanks.. Interesting though very theoretical cyrille fabre The book is composed of a series of article by academics specialized on the topic. It is probably great for students preparing a |PhD thesis but only half helpful for simple practitioner.
The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.