Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
| Author | : | |
| Rating | : | 4.65 (555 Votes) |
| Asin | : | 1511366591 |
| Format Type | : | paperback |
| Number of Pages | : | 564 Pages |
| Publish Date | : | 2015-05-09 |
| Language | : | English |
DESCRIPTION:
"' This book is the single best introduction I have read to Platform Businesses" according to Steven Forth. Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as this book calls them 'platform businesses.' This book is the single best introduction I have read to Platform Businesses. If you use (and if you are reading this you do use a Platform Business, Amazon), are working on or may co. "Timely broad survey of platforms, mechanisms, and issues" according to F. Roth. This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, you won't be disappointed. This book orients you. If you want implementation details, you'll need to look elsewhere. There are many platform foundations to choose from.. Jerry floros said One of the best books on Platform Economics !. In the Information Age, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to come in the future.
An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. Revealing the strategies behind some of today’s rising platforms, the authors explain how entrepreneurs—and traditional companies—can thrive in this new world. When a company like Uber connects drivers with passengers, everybody w
Platform Revolution is an inspiring guide for business leaders to transform existing businesses to platform businesses.” - Jim Hagemann-Snabe, former CEO of SAP. Athey, Stanford University, former chief economist, Microsoft“Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitorspresent and future. “Thorough and often provocative.” - Jeremy G. A key insight is that platform strategies can benefit all participants when they un
Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998.Marshall W. Van Alstyne is one of the world’s foremost scholars of information business models, is a visiting scholar at the MIT Initiative on t