Michael Jordan and the New Global Capitalism (New Edition)
| Author | : | |
| Rating | : | 4.16 (577 Votes) |
| Asin | : | 0393323692 |
| Format Type | : | paperback |
| Number of Pages | : | 220 Pages |
| Publish Date | : | 2017-02-04 |
| Language | : | English |
DESCRIPTION:
Probably could be presented in half the length but the closing segment nicely outlines the implications of the narrative Amazon Customer An eye opening discussion of the modern commercial/cultural world and its implications for all nations. Probably could be presented in half the length but the closing segment nicely outlines the implications of the narrative. Note: the author was my college advisor.. Does not include Chapter 7 in Kindle Edition. So this was assigned as one of the textbooks for my Sociology courses, and it turns out the Kindle version does not include the 2002 addition of Chapter 7 which discusses a post 9/11 world.So I'm kinda screwed. This problem needs to be fixed.. SARAH K said Great Book!. This is one of my favorite books out there that discusses global capitalism, globalization, and the changing scope of the US' economy. The parts about Michael Jordan's life are tedious to read, but the analogy and comparison made are amazing.
From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mindone pair of feetat a time. With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. "Bold, riveting.Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."Barbara Rudolph, Chicago Tribune
LaFeber's short (164 pages), lucid study gives readers a fresh perspective on the battle between capital and culture. --Rob McDonald. Jordan can certainly sell shoes, but at what cost? In the final chapter heading, LaFeber asks whether Michael Jordan is the "Greatest Endorser of the Twentieth Century" or "An Insidious Form of Imperialism." He presents evidence of both, but ultimately The New Global Capitalism becomes less about Jordan's marketing prowess than America's influence over the world's consumer habits, and, subsequently, the havoc that power can wreak. Recommended. Using powerful communications satellites in the 1980s and, later, unbridled capital, transnational corporations such as McDonald's and Nike and their media-mogul counterparts have infiltrated cultures from Paris to Beijing, understanding perfectly that w