Gamify: How Gamification Motivates People to Do Extraordinary Things
| Author | : | |
| Rating | : | 4.73 (897 Votes) |
| Asin | : | 1937134857 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2016-04-19 |
| Language | : | English |
DESCRIPTION:
It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. To penetrate the shield, and engage the audience, organizations need an edge. Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Like two sides of the same
Gamify has Serious Implications for Digital Marketing Troy Janisch Digital marketers that want to ‘up their game’ should add ‘Gamify’ by Brian Burke to their summer reading list.If you think that Gamification was a fad of the early 2000’s, you’re wrong. In the upcoming ‘Age of Big Data’ it might hold the key to digital marketing success and failure. Gamify: How Gamification Motivates People to . spw5"Great book" according to spw52Great book Out of all the gamification books I have read (i have read six), this seems the most applicable to designing a gamified solution. Everything included this book is relevant to the task of designing a gamified program. If you only have time to read one book, this should be your first choice. I highly recommend it (above all other books).. 5. Out of all the gamification books I have read (i have read six), this seems the most applicable to designing a gamified solution. Everything included this book is relevant to the task of designing a gamified program. If you only have time to read one book, this should be your first choice. I highly recommend it (above all other books).. Great book Out of all the gamification books I have read (i have read six), this seems the most applicable to designing a gamified solution. Everything included this book is relevant to the task of designing a gamified program. If you only have time to read one book, this should be your first choice. I highly recommend it (above all other books).. 5 said Great book. Out of all the gamification books I have read (i have read six), this seems the most applicable to designing a gamified solution. Everything included this book is relevant to the task of designing a gamified program. If you only have time to read one book, this should be your first choice. I highly recommend it (above all other books).. Robert M. Aldecoa said Good introduction with real-world examples. As someone relatively new to gamficiation with business partners asking for it, I wanted to make sure I understood its principles and best applications before I said "Yeah - let's buy a platform and deploy it across our organization." This book provided exactly that. The author included real-world examples that helped me think through my business challenges. I feel prepared t
For any person who wants to know more about gamification and whether it is relevant to their situation, Gamify is the first book they should reach for.” Carter Lusher, independent observer of disruptive technology trends and former analyst focused on gamificationGamify provides valuable information about what to consider in projects so as to deliver effective solutions for our players. Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. It lays out key concepts for proper player-centric design to make your project a success, allowing you to get closer to being one of the 20% of projects that work, instead of the 80 % that do not.” Sergio Jiménez, creator of Gamification Model Canvas, founder of Game On! La