Fluff: The Sticky Sweet Story of an American Icon
| Author | : | |
| Rating | : | 4.23 (911 Votes) |
| Asin | : | 1934598194 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-08-10 |
| Language | : | English |
DESCRIPTION:
Of all the tantalizing treats, nothing has stuck around like Marshmallow Fluff. Fluff has survived two world wars, corporate attacks, nutrition battles, and the rise and fall of manufacturing towns. The world has changed around it, yet this icon remains the same. "At the turn of the twentieth century, Boston was a booming candy town. ". It is a story about the merits and pitfalls of adaptation and innovation. Little has been made of this extraordinary legacy until now. Graney deftly brings the factory floor alive, weaving a fascinating narrative about New England s forgotten candy industry, changing social roles for women, the advent of commercial radio and modern advertising, and the supermarket revolution. Since that time, the small, family-run company Durkee-Mower has churned out a century of Fluff with the secretive air of Willy Wonka. To author Mimi Graney, Fluff is more than a retro ingredient
Fascinating story about Fluff's role in the transformation of American consumer culture An excellent read. Fluff becomes the thread that weaves together a fascinating story about the cultural and commercial development of the United States as a whole, from the slave trade that fed sugar production, through the effects of both World Wars on consumer life, the rise of radio and the sometimes controversial radio shows that plugged products with musical groups, the emergence of 'domestic science' and the clever promotion of it, and how the shift from local markets to national supermarkets was part of a larger. "LOVE FLUFFERNUTTERS!" according to aczieg12. I got to have a book about Marshmallow fluff! There is nothing better than Marshmallow Fluff and Peanut butter. I might as well read about it too!. Fascinating Read ganached This book is a real page turner and hard to put down, not because it is sticky sweet but because it is full of interesting information! The historical glimpse into food manufacturing as well as the business evolution of Fluff is fascinating. A great readI highly recommend it to anyone interested in the food businessor fluffernutters!.