Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football Will Help You Create and Execute Breakthrough Ideas
| Author | : | |
| Rating | : | 4.65 (644 Votes) |
| Asin | : | B0083EFSLG |
| Format Type | : | |
| Number of Pages | : | 442 Pages |
| Publish Date | : | 2013-10-26 |
| Language | : | English |
DESCRIPTION:
mark_e said Said Better Elsewhere. In Culturematic, McCracken introduces a methodology of creativity. By following his methodology, you create a "Culturematic," a thought process* that creates intriguing new concepts. McCracken gives countless examples of recent pop culture phenomena he believes originate from Culturematics.The methodology for creating a Culturematic is simple, if unclear. Using examples pulled from the book, the methodology is: 1. Test the world: Ask "What if" or "What if I" (e.g. What if I in. Terrific discussion of experimentation Tim Kastelle In his last book, Chief Culture Officer, Grant McCracken made the case for why firms must pay attention to culture to succeed. In this book, McCracken outlines a method for doing this effectively. He defines a Culturematic as a tool for cultural innovation. They are basically tests - you answer a "what if" question, try it out, discover what works (and what doesn't), and then unlock value from what you learn.The idea is deceptively simple, but profound. You may read the descri. barbcfa said A Refreshing Insight into Innovation. As an Equity Analyst, I love reading business strategy books to gain new insights into how to look at companies. I discovered Culturematic while listening to a recent HBR Ideacast podcast interview with its author, Grant McCracken - [] I was intrigued and downloaded the book onto my Kindle. I found Culturematic a refreshing change from most business strategy books as McCracken approaches the concept of innovation from his expertise as an anthropologist. It is interesting as Mc
Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. A Culturematic is a little machine for making culture. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. Culturematic: our app for creating the world anew.. Culturematics are fast, cheap, and out of control. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Crew, Pie Lab, USA Network, and the GEICO gecko. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. It's an ingenuity engine. For the traditional producers of culture - the creators of mov