A5/05: Lufthansa and Graphic Design: Visual History of an Airplane
| Author | : | |
| Rating | : | 4.27 (953 Votes) |
| Asin | : | 3037782676 |
| Format Type | : | paperback |
| Number of Pages | : | 128 Pages |
| Publish Date | : | 2017-12-09 |
| Language | : | English, German |
DESCRIPTION:
From the Inside Flap With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time.
. Jens Muller and Karen Weiland studied in Communication Design at Fachhochschule Dusseldorf, Germany
"Aviation History - A rare view inside the development of a major airline's logo and design. Wonderful!" according to Greg. While the lengthy review given by Robin Benson is apt, one does have to ask: where are ANY other airline livery books? A study on Pan American would be great, but one doesn't exist. There are some valid points raised by Robin, but the Ulm study itself by Aicher of 1962 and the corporate design manual of 196Aviation History - A rare view inside the development of a major airline's logo and design. Wonderful! While the lengthy review given by Robin Benson is apt, one does have to ask: where are ANY other airline livery books? A study on Pan American would be great, but one doesn't exist. There are some valid points raised by Robin, but the Ulm study itself by Aicher of 1962 and the corporate design manual of 1963 are very, very rare and most likely the airline would not let you look at the corporate design manual. While it is a small study with an excerpt of the Ulm 1962 study, is it not better than nothing at all? R.M.F's review also has good points, but ag. are very, very rare and most likely the airline would not let you look at the corporate design manual. While it is a small study with an excerpt of the Ulm 1962 study, is it not better than nothing at all? R.M.F's review also has good points, but ag. "Five Stars" according to M. SCHMIDT-BREMER Jr.. Gave it to a DLH pilot who loved this book, which should tell you something about it!. "Very Light Reading" according to R.M.F.. This book is very underwhelmingand misleading.Billed as a book about the "groundbreaking study" conducted by Otl Aicher and his students, there's less than 20 pages of snippets from the actual study (which are split into German/English, so more like 10 pages). On top of that, most of the work featured in the book is pre- and post- Aicherwhich is pretty mediocre.Most of the artwork/samples in the book are shown as 1-inch thumbnails.All in all, not a very thorough book on corporate design. Not even close to being worth the value of the list price.
This volume contains numerous illustrations from the corporate archive and background articles and interviews.. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa